Legal Document
7l7777 Privacy Policy
Your privacy is a priority at 7l7777. This document explains exactly what personal data we collect, why we collect it, how it is stored and protected, and what rights you hold over your information as a player based in Bangladesh.
This Privacy Policy ("Policy") describes how 7l7777 ("we", "us", "our") collects, uses, stores, shares, and protects personal information provided by users ("you", "Player") of the 7l7777 platform, accessible at 7l7777.org. This Policy applies to all interactions with the Platform, including account registration, deposits, wagers, withdrawals, customer support communications, and general browsing activity.
By registering an account or continuing to use the 7l7777 Platform, you acknowledge that you have read this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you must discontinue use of the Platform and may request account closure by contacting us at [email protected].
We may update this Policy from time to time. Where material changes are made, registered players will be notified via on-platform notification or email. Continued use of the Platform after any revision constitutes acceptance of the updated Policy. The date of the most recent update is shown above.
Our Privacy Commitments
Six core principles that shape how 7l7777 handles your personal data every day.
SSL Encryption on Every Session
All data transmitted between your device and the 7l7777 platform is encrypted using industry-standard SSL (Secure Sockets Layer) technology. This means your login credentials, financial details, and personal information travel through an encrypted channel that cannot be intercepted by third parties.
No Sale of Personal Data
7l7777 does not sell, rent, or trade your personal data to any third party for their independent marketing purposes. Your information is used solely to operate the Platform, process transactions, verify identity, and comply with applicable legal obligations — nothing more.
Player Control Over Data
You retain the right to access, correct, or request deletion of your personal data at any time. These rights can be exercised by contacting our support team at [email protected]. We aim to respond to all data access requests within 30 calendar days of receipt.
Defined Data Retention Periods
We keep your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, including any legal, accounting, or regulatory retention obligations. Account data is typically retained for a minimum of five years following account closure to comply with anti-money-laundering requirements.
Trusted Third-Party Partners Only
Where we share data with third parties — such as identity verification services, payment processors (bKash, Nagad, Rocket, Upay), and game providers (Pragmatic Play, Evolution Gaming, Spribe) — those parties are contractually required to handle your data securely and in accordance with applicable data protection standards. We do not permit our partners to use your data for their own marketing purposes.
Marketing Communications Are Optional
7l7777 will only send you promotional emails, SMS messages, or on-platform notifications if you have opted in to receive them. You may withdraw your marketing consent at any time by updating your account communication preferences or by contacting support. Opting out of marketing does not affect your ability to use the Platform.
Personal Data We Collect
7l7777 collects personal data that you provide directly, data generated automatically through your use of the Platform, and in some cases data obtained from third-party verification services. The categories of data we may collect include:
Data you provide directly:
Data collected automatically:
We collect only the minimum data necessary to provide the services you request. Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time, though this will not affect the lawfulness of any processing carried out prior to withdrawal.
Identity Verification: To comply with our obligations under applicable anti-money-laundering and know-your-customer requirements, we may request official identity documents such as a Bangladesh National Identity Card (NID), passport, or driving licence, along with proof of address. These documents are processed and stored securely and are never shared with third parties except where legally required.
How We Use Your Personal Data
7l7777 processes personal data only for legitimate, clearly defined purposes. We rely on one of the following legal bases for each processing activity: (a) performance of the contract between you and 7l7777; (b) compliance with a legal obligation; (c) your explicit consent; or (d) our legitimate interests, provided these do not override your fundamental rights and freedoms.
The specific purposes for which we use your data include:
- Account creation and management: To register your account, verify your identity, and maintain your player profile on the 7l7777 Platform.
- Transaction processing: To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard in Bangladeshi Taka (৳).
- Service delivery: To provide access to sports betting, live casino, slots, crash games, and all other products available on 7l7777.
- Responsible gaming compliance: To monitor gaming patterns and identify players who may be exhibiting signs of problem gambling, enabling us to apply appropriate safeguards including deposit limits, cool-off periods, and self-exclusion as described in our Responsible Gaming policy.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, identity theft, and other illegal activity on the Platform.
- Customer support: To respond to your enquiries, complaints, and support requests in a timely and effective manner.
- Legal and regulatory compliance: To fulfil our obligations under applicable laws, regulations, court orders, and lawful requests from competent authorities.
- Platform improvement: To analyse usage patterns, conduct internal research, and improve the features, performance, and user experience of the 7l7777 Platform.
- Marketing communications (with consent only): To send you information about promotions, bonuses, new games, and special events — only where you have expressly opted in to receive such communications.
Sharing Your Personal Data
7l7777 does not sell or disclose your personal data to unauthorised third parties. We may, however, share your information with the following categories of trusted recipients in the course of operating the Platform:
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, Visa, and Mastercard receive the minimum data necessary to process your deposit or withdrawal transaction. Payment partners are not permitted to use your data for their own purposes beyond transaction processing.
- Identity verification providers: Third-party KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance services that assist us in verifying your identity and screening for fraud or financial crime risk.
- Game providers: Providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive session identifiers and anonymised gameplay data necessary to deliver their games on our Platform. These providers do not receive your full personal profile.
- IT and infrastructure providers: Cloud hosting, server management, and cybersecurity vendors who support the technical operation of the 7l7777 Platform under strict data processing agreements.
- Legal and regulatory authorities: Where required by applicable law, court order, or regulatory directive, we may be obligated to disclose your personal data to law enforcement, tax authorities, or other competent government bodies.
- Business successors: In the event of a merger, acquisition, or sale of all or part of 7l7777's business assets, personal data held about Platform users may be transferred to the acquiring entity, subject to equivalent privacy protections being maintained.
All third parties with whom 7l7777 shares personal data are required, by contract, to process that data securely, to use it only for the purposes specified, and to maintain standards of data protection consistent with this Policy.
Cookies and Tracking Technologies
7l7777 uses cookies and similar tracking technologies to enhance your experience on the Platform, to keep you securely logged in across sessions, and to gather aggregated analytics data that helps us improve our services. The main categories of cookies we use are:
- Strictly necessary cookies: Essential for the Platform to function correctly. These include session authentication cookies and security tokens. They cannot be disabled without impairing core Platform functionality.
- Functional cookies: Used to remember your preferences, such as language settings and display options, so that you do not need to re-enter them on each visit.
- Analytics cookies: Used to collect anonymised data about how visitors navigate and use the Platform, enabling us to identify and fix usability issues and optimise page performance.
- Marketing and preference cookies: Used only where you have given explicit consent, to deliver relevant promotional content and to track the effectiveness of our marketing campaigns. You may withdraw this consent at any time via your account settings.
You can manage cookie preferences through your browser settings at any time. Please be aware that disabling certain categories of cookies may affect the availability or performance of some Platform features.
Data Security
7l7777 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
- End-to-end SSL/TLS encryption for all data transmitted between your device and the 7l7777 Platform.
- Secure, access-controlled server environments with regular third-party security audits.
- Strict internal access controls ensuring that personal data is accessible only to authorised personnel who require it to perform their duties.
- Two-factor authentication (2FA) availability for all player accounts to reduce the risk of unauthorised login.
- Regular penetration testing and vulnerability assessments to identify and remediate potential security weaknesses before they can be exploited.
- Incident response procedures to detect, contain, and report any personal data breach in a timely manner.
While 7l7777 takes all reasonable precautions to protect your personal data, no system connected to the internet can guarantee absolute security. You are responsible for maintaining the confidentiality of your own account credentials. If you suspect that your account has been compromised, contact us immediately at [email protected].
Data Retention
We retain your personal data for as long as your account remains active and for a defined period thereafter, in order to meet our legal, regulatory, and contractual obligations. Our standard retention periods are as follows:
- Account and identity data: Retained for a minimum of five years following account closure, in compliance with anti-money-laundering and know-your-customer regulations.
- Transaction records: Retained for a minimum of five years from the date of each transaction for financial record-keeping and audit purposes.
- Support communications: Retained for up to three years from the date of the last support interaction, to assist in the resolution of any subsequent disputes.
- Analytics and usage data: Retained in anonymised or aggregated form indefinitely for the purpose of long-term platform improvement. No individually identifiable data is included in this retained set.
- Marketing consent records: Retained for as long as required to demonstrate compliance with your consent decision, regardless of whether you have opted in or out of marketing communications.
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where deletion is not immediately possible due to backup or archival obligations, the data will be isolated and protected from further processing until deletion is completed.
Your Rights Over Your Data
As a player on the 7l7777 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us in writing at [email protected]. We will respond within 30 calendar days and may request proof of identity before processing your request.
- Right of access: You may request a copy of the personal data that 7l7777 holds about you, together with information about how it is used and with whom it is shared.
- Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated without undue delay.
- Right to erasure: You may request that 7l7777 delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal retention obligations.
- Right to restriction of processing: In certain circumstances, you may request that we restrict the processing of your personal data — for example, while the accuracy of your data is being contested.
- Right to data portability: Where processing is based on your consent or on a contractual relationship, you may request that your personal data be provided to you in a structured, commonly used, machine-readable format.
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
- Right to object to marketing: You may object to the use of your personal data for direct marketing purposes at any time. On receipt of such an objection, we will cease all marketing communications to you immediately.
How to exercise your rights: Send a written request to [email protected] with the subject line "Data Rights Request". Please include your registered username and a description of the right you wish to exercise. We may ask for a copy of a valid identity document to verify your identity before acting on the request.
Age Restriction and Minors
The 7l7777 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register an account or use any part of the Platform.
If 7l7777 becomes aware that personal data has been collected from a person under the age of 21 without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on our Platform, please notify us promptly at [email protected].
Contact Us About Privacy
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which 7l7777 handles your personal data, please contact us using the details below. We take all privacy enquiries seriously and aim to respond promptly and transparently.
Privacy enquiries:
Email: [email protected] (plain text — not a clickable link)
Subject line: "Privacy Enquiry"
Response time: Up to 30 calendar days
Please note that all formal legal notices relating to data protection must be submitted in writing to the above email address. Notices submitted through any other channel may not be treated as formal legal communication.
This Policy is governed by the laws applicable to the jurisdiction in which 7l7777 operates. Any disputes arising in connection with this Policy shall first be directed to 7l7777's internal complaints procedure before any external escalation.
Explore 7l7777 Responsibly
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Related Pages
These pages form part of the broader legal and player-welfare framework at 7l7777.
The full legal agreement governing your use of the 7l7777 Platform, including account rules, betting terms, bonus conditions, and liability provisions.
Tools and guidance to help you stay in control of your gaming activity, including deposit limits, session reminders, cool-off periods, and self-exclusion.
Find answers to the most common questions about 7l7777, covering registration, deposits via bKash and Nagad, withdrawals, bonuses, and account security.
Learn about 7l7777's mission to deliver a safe, fair, and exciting online gaming experience for players across Bangladesh.